Justin’s EXPERIENCE
Over 14 years helping nonprofits craft compelling strategies and messages that make a difference.
Experience
Institute for Exceptional Care
Children’s Hospital of Philadelphia
National Nurse-Led Care Consortium
Philadelphia Department of Public Health
ActionAIDS
Education
Drexel University
Master of Science
Bachelor of Arts
Certifications
Leadership & Communications
Here are a few examples of where my work has made an impact.
Impactful Vaccine Marketing Campaign
I managed HPV vaccine promotion for the Philadelphia Department of Public Health. This campaign included training for healthcare providers and a multi-channel marketing campaign that included digital ads, social media, bus wraps, billboards, radio, and local media. The campaign was a resounding success, with significant increases in vaccination rates in every zip code and every demographic.
$300k
Marketing Budget
~20%
Increase in Vaccination
50
Zip Codes
Successful Donor Outreach
I recently revamped the end-of-year fundraising campaign for a small nonprofit focused on disability. I redesigned email templates to optimize for clicks, changed the timing and subject lines to optimize for opens, segmented emails to better target the audience, and designed graphics to maximize engagement. The campaign dramatically improved in every metric compared to the previous year.
605%
Increase in
Link Clicks
$60k
Raised
45.6%
Average Email Open Rate
Engaging Social Media Strategy
I consulted with a national nursing organization on their social media strategy. I quickly identified the issues they faced in reaching their target audience and drafted a plan that resulted in a complete turnaround. I created documentation, reports, templates, and an editorial calendar for the next year. Finally, I trained the organization’s Communications Manager to ensure sustainability.
274%
Increase in Reach
490%
Increase in Engagement
23
Templates & Docs Created
Refreshed Health & Nutrition Website
I had the opportunity to enhance the website for a state program that promotes healthy recipes and budget-friendly activities. I successfully improved the site’s sustainability and impact by enhancing site speed, improving accessibility, reorganizing the menu, fixing plugins, and much more. I also outlined a comprehensive three-step strategy, which included optimizing all digital media.
190.9%
Increase in Engagement
14
Accessibility Improvements
100s
of Webpages Updated
Don’t just take my word for it!
I’ve been fortunate to work with many amazing people, and I’m touched by all the testimonials I’ve received over the years.
Justin is incredibly efficient, creative, and brings clarity and focus to complicated issues and problems. He pays attention to detail, yet has the big picture in mind as he navigates his work.
Justin would be an excellent addition to any team looking for an adaptable, hardworking, reliable, and creative communication professional.
I was also very impressed with Justin’s skill in analyzing and presenting social media trends for our organization. His reports were highly valuable.
Justin has exceptional writing talent, which I have seen through his web and print copywriting and design.
He is friendly, kind, respectful, honest, and dependable… Always striving to perfect his craft.
He is a self-starter and highly motivated… His cheerful demeanor, cooperative spirit, and strong work ethic are what make him an asset.
